Thursday, September 1, 2011

Words That [don't] Work

Let's talk about Words That Work: It's Not What You Say, It's What People Hear by Frank I. Luntz.

Apparently this book is being touted on some Fox News show, because my mother recommended it for me given that I'm looking for a part-time job to compliment my "real" job, and probably would benefit from advice about resume/cover letter writing. So, I decided that reading the book couldn't hurt.

It didn't hurt, but it sure didn't help. There are only two types of people who probably got anything out of reading it: people writing political speeches, and people writing commericals. Sure, I now have a greater store of useless triva knowledge of the TV jingle kind, but that's not what I was hoping for. The part that the book jacket says is helpful in everyday situations? That's in one 10-page chapter.

Reading an unhelpful book might not have been so bad if it hadn't also annoyed the hell out of me too. The funny thing is, as someone who votes Republican (though I'm a libertarian leaning moderate) I'm part of the target audience for this book, and I still found the tone unbearably smug. And for someone who thinks he's a maven of words, he jumped all over the place and repeated himself more times than I could count.

Skip this book. It's full of hot air.

"You could be the reason I love. You could be the reason I cry. You could, you could, you could" - Jakalope, Pretty Life

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